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Thursday, April 16, 2009

Google Keyword Empire Part 1

I've been doing internet marketing for around 2 years now, and I make a fulltime living from a variety of online income streams. My most profitable income stream is Google Adsense, which earns me an average of $50 per day, or around $1500 per month. This money is almost entirely automatic! I barely have to do anything, and I still get the same amount every day. Because of that low maintenance income, I can focus my efforts on building new income streams. Before I quit my day job, all of my coworkers used to ask me how I did it. My friends and family members send me emails asking me to rescue them from their day jobs and help them build an online income. I can't help all those people individually, so I decided to lay out my system online for everybody to read. Today is part 1 of a series of posts about my "Google Keyword Empire". Before you read on, if you don't know what Google Adsense is, please read What is Google Adsense?

So how do I make money on Google Adsense? Well, the basic concept is simple. The idea is to build a keyword empire, so that people will find your webpages through search engines, visit your pages, and hopefully click the Adsense ads on your page. Simple, right?

Well, what is a keyword empire exactly? First, when choosing what niche to focus your website around, choose a niche which has a large number of subcategories. Let`s say you choose “dogs” as your niche. That niche has a lot of subcategories each with different keyword phrases, and we're going to target all of them. You do keyword research not only for the main niche, but for every subcategory as well, and you make a page for every subcategory, optimized for those keywords.

For example, your main page is an introduction to dogs, with general keywords about dogs. Then you make a separate page about dalmations. That page contains keyword phrases specific to dalmations. Then you make a page about poodles, containing keyword phrases specific to poodles. You do this for as many kinds of dogs as you can, provided that in your keyword research you find keyword phrases that you can use for that type of dog. (don't worry, I'll explain how to find appropriate keyword phrases later). Each of those pages gets spidered by the search engines, and since you are targeting a lot of different keyword phrases on different pages, you will get traffic from a wide variety of searches. Then you make another site. And another. Rather than focus on one high competition keyword like "dog", you target large numbers of low competition keyword phrases. That's why I call it an empire.

The above is just a quick summary to give you a general understanding of the method I use. Let's get into more detail.

Step 1

Find a Flexible Niche
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You will have to do some brainstorming to think of a niche that you are interested in, and that is flexible (meaning it has a lot of subtopics or subcateogories to write about). It has to be a big enough niche that its subtopics will get a significant number of search traffic. Something like "sparkplugs" is probably not a good niche, because even if there are indeed many subcategories of sparkplug, they probably don't get much search traffic. Let's try dogs. There are lots of kinds of dogs, and I imagine that each subcategory has a variety of keyword phrases to target, but that aren't too hugely popular (we don't want hugely popular keywords because then we have to compete with lots of other webpages). This niche might be good.

So now that you have a niche, let's move on to a very important step, keyword research.

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