Adsense Keyword Empire Part 5: Promoting Your Content

Step 5:

Promote your content

Now you have pages containing targeted keywords that we are intending will bring in traffic through search engines. You can just let your page sit and hope the search engines will spider it, and they probably will eventually. But we want to get the page spidered quickly, and we want to get it to be high in the search engine results for your keyword phrases, preferably on the first page of the search results. So we need to promote the site or page.

The main thing is to build backlinks to your site and pages. Having backlinks tells the search engines that your site is important and should be ranked higher.

To get backlinks to your main site, I suggest you:

* Submit your site/blog to web directories. These are directories where people can browse or search for sites and blogs on specific topics.

* Post comments on other people's blogs with your link included in the comment.

* Post on forums relevant to your topic with your site or blog link in the signature

* Contact other webmasters or bloggers and ask to exchange links with them, so you put their link on your site, and they put yours on their site.

To build backlinks to your individual pages, I recommend submissions to social bookmarking services. Social bookmarking services are websites on which you can store all your bookmarks, and share them with other users. These social bookmarking sites are often very popular and a backlink from them can increase your search position.

Here is one list of good ones (a few seem to be dead links, but there are more sites arising in their place, don't worry):

http://www.hasan-online.com/2008/05/30/22-top-dofollow-social-bookmarking-website-get-quality-backlinks/

Similar to social bookmarking sites are news sharing sites like Digg.com and reddit.com. You can post your own content and other users can look at it, vote on it, and recommend it to others.

All of the above methods increase your backlinks, but also give you direct exposure to websurfers. So you will get some benefit to your search engine results position, but you will also gain some direct traffic because people will see your link and click on it.

Every time I add a new page of content, I submit it to a number of social bookmarking services and news sites. And every time I create a new site or blog, after adding 10 or so pages of content, I submit the site/blog to a few dozen directories. The immediate effect of submitting to directories is not so apparent, so you may think it's not helping. But I know from experience that if a site has backlinks from directories like this, then the site's search engine results position will be much more stable and it will not be so prone to slipping down lower in the search results. Submitting to directories is a pain in the butt, but it's important if we want to have automated income, to have your content remain high in the search positions even if you stop posting for a while. Also important to that end is getting backlinks from relevant sites, sites on the same general topic as yours. If you create quality content, you will naturally gain relevant backlinks over time.

Now that you know how to promote your content, you must now continue to rinse and repeat.